Professor Dr. Hugh Wilson

Biography

Hugh Wilson is a Professor of Marketing at Warwick Business School. He holds degrees in Mathematics from Oxford and Computer Science from Cambridge. With significant experience in management roles at IBM, Xerox, and NCR, he specializes in sustainable customer behavior, purpose-led business, sustainability-oriented innovation, and customer experience management. His research addresses various challenges faced by companies such as Unilever and Neste. Hugh has published extensively in prominent journals including the Journal of Marketing and the Journal of the Academy of Marketing Science, and he contributes to Harvard Business Review. His recent work includes the publication of the ninth edition of 'Marketing Plans' in 2024. He co-chairs Warwick's Sustainability Working Group, which aims to integrate sustainability into teaching and research. Notably, Hugh has been recognized by the Chartered Institute of Marketing as one of the '50 leading marketing thinkers alive today' and was honored among the 'Internet Decade' individuals by Tim Berners-Lee for his influence on e-commerce development. Hugh's current research interests focus on the integration of marketing theory and practice in sustainable business endeavors, consumer behavior change, and policy development for sustainable lifestyles. He actively engages with prospective PhD students and welcomes collaborative approaches to sustainability challenges across business and government sectors.

Research Interests