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Ilwoo Ju is an Associate Professor at the Brian Lamb School of Communication at Purdue University, holding a Ph.D. from the University of Tennessee. Before joining Purdue, he served as an Assistant Professor in the Department of Communication at Saint Louis University, where he taught courses on advertising research and strategic communication strategy. His research focuses on advertising, public relations, and health communication, particularly examining consumer health decision-making, marketing ethics, and pro-consumer issues within digital media communication contexts. His work has been published in numerous peer-reviewed journals, including the Journal of Health Communication and Health Marketing Quarterly. He has received several accolades, including a research fellowship from the American Academy of Advertising and has served as a Visiting Professor for the Advertising Educational Foundation. Ilwoo emphasizes the importance of long-term relationships with graduate students and often invites them to participate in strategic health communication projects that align with their methodological interests.
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