Dr. Jacob Cook

Biography

Jacob M. Cook is a Lecturer in the Marketing Unit at Harvard Business School, specializing in Digital Marketing and AI strategies. His professional focus revolves around aiding companies in designing and executing customer acquisition and retention strategies, leveraging digital marketing and data-driven decision-making. With decades of experience in digital marketing and e-commerce, Cook is the co-founder of Tadpull, a software data science company that supports both emerging and established brands in utilizing data and AI for growth. His work has been instrumental for major firms like Google, Microsoft, and Mailchimp, creating digital marketing frameworks that drive growth and successful acquisitions. Currently, Cook's research investigates how marketers can harness data and emerging AI tools to enhance customer acquisition and retention strategies. He is particularly focused on the use of large language models for testing and campaign analysis. Cook emphasizes hands-on learning in his teaching, integrating real-world insights from industry leaders and fostering practical skills among students. He is also the creator of the platform On Digital Marketing, initiated in 2012, to share educational content and tools for aspiring marketers. Cook holds degrees in Physics and Marketing Communications from Drury University and Washington University in St. Louis.

Research Interests

Experience