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Jacob Fisher (Ph.D., University of California, Santa Barbara) is an Assistant Professor in the Department of Communication at Michigan State University. His research focuses on the intersection of digital technology, attention, and decision-making. Current projects utilize functional neuroimaging and behavioral 'big data' measures, along with computational modeling, to explore how effort requirements, perceptual complexity, and motivational factors in digital contexts influence attention and goal pursuit. He investigates the domain of moral messaging, aiming to understand how morally-charged messages motivate attention and action at individual and societal levels. Fisher has published work in journals such as Nature Human Behavior, Journal of Communication, and Media Psychology. He currently chairs the Communication and Social Cognition division of the National Communication Association and is an active member of the Communication Science and Biology Interest Group of the International Communication Association.
Michigan State University • East Lansing, MI
Researching the intersection of digital technology, attention, and decision-making.
Department of Psychology