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James Anderson is a Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, where he has been a faculty member since 1984. He held the William L. Ford Distinguished Chair in Marketing Wholesale Distribution and has extensive experience in teaching and executive development programs. Professor Anderson has consulted for numerous global companies across various regions, focusing on customer value management. His research interests include constructing persuasive value propositions in business markets and measurement approaches to demonstrate and document market offerings' value. He has authored over 50 journal articles, including several in the Harvard Business Review, and is the author of influential works such as 'Value Merchants: Demonstrating and Documenting Superior Value in Business Markets.' He has served on editorial boards for several marketing journals and is a Fellow of the American Psychological Association. Anderson is also recognized as an Irwin Gross Distinguished ISBM Research Fellow and has held visiting research professor positions in various universities across Europe.
Northwestern University • Evanston, IL
Held the distinguished chair and taught various courses in marketing.
Northwestern University • Evanston, IL
Served in a leadership role in the marketing department.
Kellogg School of Management, Northwestern University • Evanston, IL
Focused on marketing education and research.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.