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James Berry is an Assistant Professor at UCL School of Management, where he also serves as the Director of the UCL MBA programme. He received his PhD in Organizational Behavior from the University of North Carolina at Chapel Hill. With a diverse background including founding a software company and leading technology R&D efforts, James integrates theoretical discussions with practical applications. He engages extensively with entrepreneurs and organizations on issues related to growth and innovation. His research expertise broadly encompasses creativity and innovation, focusing on understanding the creative process within organizations. James collaborates with companies in the field, as well as research participants in laboratory settings, to further explore key questions surrounding creativity. His works have been published in prestigious journals, including the Academy of Management Review and the Academy of Management Journal. James is an active member of several professional organizations, including the Academy of Management, the Society for Industrial and Organizational Psychology, and the American Psychological Association.