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Jamie Hyodo is an Assistant Professor at the DAN Management program at Western University. He obtained his PhD in Marketing in 2016 from the Smeal College of Business at The Pennsylvania State University. Prior to that, he earned an MSc in Management in 2011 from the Smith School of Business at Queen’s University and an HBA in 2008 from the Ivey School of Business at Western University. His research primarily investigates the interactions of social influence, moral affect, and consumer behavior. He focuses on how consumers think and act in different ways, particularly how varying feelings and cognitions impact consumer behaviors. His teaching interests include Marketing Research and Consumer Behavior.
DAN Management, Western University • London, Ontario, Canada
Teach courses on Marketing Research and Consumer Behavior. Conduct research on social influence and consumer behavior.
Streams include Archaeology and Bioarchaeology, and Sociocultural Anthropology.