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Jasmina Ilicic is an Associate Professor in Marketing at Monash Business School, with a Ph.D. in Marketing. Prior to joining Monash, she was a lecturer in Marketing at the University of Adelaide. Her career also includes significant experience in the advertising industry, working with internationally recognized brands such as L'Oreal and Pfizer. Jasmina's research interests are primarily focused on spokesperson effectiveness, strategic brand element design, and minimizing the harms of addictive product marketing. She has published extensively in international academic journals, including the Journal of Consumer Psychology and the European Journal of Marketing. Over the years, she has received numerous research awards, including the 2019 Australian New Zealand Marketing Academy Paper Award and the 2018 Overall Conference Paper Award. In 2022, she was recognized with the Emerald Literati Outstanding Associate Editor Award for her contributions to the European Journal of Marketing. Her work emphasizes the importance of brand authenticity, consumer-brand relationships, and effective advertising strategies.
Monash University • Melbourne, Australia
Teaching and researching in Marketing at Monash Business School.
University of Adelaide • Adelaide, Australia
Conducted classes in Marketing and contributed to research.
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