Generate a tailored SOP for Dr. Jeffrey Boichuk. Improve your application with a focused, well-structured draft.
Jeffrey Boichuk is an Assistant Professor in Marketing at Ivey Business School. His research interests focus on business-to-business marketing, analytics, and sales force effectiveness. He has contributed significantly to recognized journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Accounting Research, and Journal of Retailing. His research portfolio explores critical questions such as the reasons salespeople opt for hard sell tactics and the factors that lead them to misinterpret customer interest levels. Before joining Ivey, Jeffrey taught at the McIntire School of Commerce at the University of Virginia and completed his PhD at the University of Houston. He is also active on Editorial Review Boards for the Journal of the Academy of Marketing Science and the Journal of Business Research, highlighting his commitment to advancing knowledge in the field.
Ivey Business School • London, ON, Canada
Teaching and research in marketing, focusing on business-to-business and analytics.
Streams include Archaeology and Bioarchaeology, and Sociocultural Anthropology.