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Jennifer Chang Coupland is a Clinical Professor and Coordinator of Programs at the Smeal College of Business, Penn State University. Since joining the faculty in 1998, she has imparted valuable knowledge in Marketing, covering various subjects such as MBA Marketing Management, Brand Management, Advertising, and Principles of Marketing. Coupland's academic accolades include the Dillwyn P. Paiste Excellence Teaching Award in 2007 and the Fred Brand, Jr. Excellence Teaching Award in 2021. Her research is primarily centered on consumer behavior and brand meaning, using qualitative methods such as ethnography and interviews. Her work has been featured in several prestigious publications, including the Journal of Consumer Research and the International Journal of Research in Marketing. In addition to her teaching and research duties, she is actively involved as a faculty advisor for the Penn State Prime program and as an honors advisor at the Schreyer Honors College. Coupland has also worked as an account executive at O'Brien Communications and served as a visiting professor in New York City. Her expertise extends to consumer behavior, brand symbolism, and qualitative research methodologies.
Smeal College of Business, Penn State University • University Park, Pennsylvania
Teaching various marketing courses and conducting research in consumer behavior and brand meaning.
GRE scores are highly recommended but not strictly required for Applied Linguistics.