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Jennifer Yule is a Senior Lecturer at the University of Edinburgh Business School, specializing in marketing with a focus on consumer decision behavior, particularly in the context of smoking cessation. She received her PhD in 2008 and has a robust background in interdisciplinary research aimed at optimizing communication for behavior change to promote individual and societal wellbeing. Her research portfolio includes topics such as plant-based foods, patient communication, and healthcare communication, aligning with the themes of digital marketing strategy and consumer behavior in healthcare. She has published 14 articles in leading journals, including the Journal of Retailing and Appetite, and received several awards for her teaching, including the Excellence Teaching Awards. Jennifer is an active supervisor for PhD students and encourages potential candidates to develop research proposals related to her areas of expertise in marketing and communication.
University of Edinburgh Business School • Edinburgh, UK
Currently serving as a Senior Lecturer specializing in marketing.
University of Stirling • Stirling, UK
Lecturer in Marketing, focused on consumer decision behavior.
Northeastern University • Boston, USA
Previous experience as a Teaching Professor.
Department of Marketing