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Jeroen de Jong is a professor at Utrecht University, specializing in the fields of marketing, entrepreneurship, and innovation management. His research primarily focuses on how individuals, such as consumers and employees, engage in innovative entrepreneurship behaviors to create societal value. His interests include various aspects of innovation, including open, user-distributed innovation, corporate entrepreneurship, and technology adoption. He also explores the implications of these behaviors for policy and practices in entrepreneurship and marketing. De Jong is particularly interested in non-commercial innovations that emerge and diffuse throughout society. In addition to his research, he is involved in teaching activities that intersect marketing and entrepreneurship, focusing specifically on marketing processes in the context of new business development in startups and small firms, as well as in larger corporate organizations. His inaugural lecture took place on April 4, 2017.
Department of Psychology