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Jiaxi Chen is a Lecturer in Marketing at the University of Bristol. His research primarily focuses on the digitalization of food consumption in everyday life, examining how digital technologies influence consumer behavior and the organization of consumption practices. He teaches courses on sustainable marketing and marketing management, sharing insights on the implications of digital tools in consumerism. With a keen interest in the intersection of marketing and technology, Dr. Chen is dedicated to exploring how consumers engage with and adapt to changing digital landscapes in their consumption habits. His work contributes to the understanding of consumer behavior in response to technological advancements.
Department of Physics research themes include Astrophysics, Materials and Devices, Particle Physics, and Quantum and Soft Matter.