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Jill Avery is a senior lecturer in Business Administration at Harvard Business School, where she has become a respected authority in branding and customer relationship management (CRM). With extensive experience as a brand management executive for several consumer packaged goods companies, including Gillette and Braun, she combines real-world insights with academic rigor in her teaching and research. Jill leads an MBA course on Marketing and is the head of the MBA Marketing course at HBS. She also directs the Executive Education program 'Creating Brand Value,' aimed at senior executives in the consumer/retail space. In addition to her teaching, Jill has authored over 100 academic journal articles and book chapters with a focus on branding and CRM, with many of her works published in top-tier marketing journals. Her research not only contributes to academic discussions but also translates into management practices for brands, offering insights into how to cultivate strong consumer relationships. Jill is deeply involved in mentoring both MBA students and junior faculty at HBS and has received numerous awards for her contributions to teaching and research. She holds a Doctorate in Business Administration from Harvard Business School and has previously served as an assistant professor at Simmons School of Management.
Harvard Business School • Boston, MA
Teach courses on brand management and marketing in various MBA programs.
Simmons School of Management • Boston, MA
Taught courses on marketing and branding, and conducted research in brand management.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.