Dr. Jiwoong Shin

Biography

Jiwoong Shin is a distinguished scholar specializing in marketing strategy, with a significant focus on applied economic theory and digital strategy. His award-winning research has advanced the understanding of firms' strategic decisions in advertising, pricing, and Customer Relationship Management (CRM). Notably, Shin received the John D. C. Paper Award twice in consecutive years (2010, 2011) for his publications in Marketing Science and Management Science. In 2020, he was a finalist for the ISMS Long-term Impact Award, recognizing significant contributions to the field of marketing. He was named a Young Scholar by the Marketing Science Institute in 2011 and honored as an MSI Scholar in 2018 for mid-career excellence. In 2021, he was appointed Vice President of the INFORMS Marketing Science Society and received the “Inspiring Yale Award” in 2020, a prestigious university-wide teaching honor. Shin holds a Ph.D. in Management Science from the Massachusetts Institute of Technology and both an MS and BS from Seoul National University. He serves as an associate editor for several leading journals, including Marketing Science and the Journal of Marketing Research, underscoring his role as a key figure in advancing marketing methodologies and practices.

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