Dr. John Petersen

Associate Professor

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Biography

J. Andrew Petersen is an Associate Professor and Professor-In-Charge of the Master's Program in Marketing Analytics Insights at the Smeal College of Business, Pennsylvania State University. He holds a Ph.D. in Business Administration with a concentration in Marketing from the University of Connecticut and a Bachelor’s degree in Economics with honors from the University of North Carolina at Chapel Hill. His research interests lie in customer relationship management (CRM), customer lifetime value (CLV), and the dynamics of customer product return behavior. Petersen has published extensively in reputable journals such as the Journal of Marketing and Harvard Business Review. He teaches courses on customer acquisition and retention, applied business research, and marketing management, where he emphasizes the role of analytical techniques in enhancing marketing strategies. Petersen’s scholarly work often explores the relationship between marketing metrics and financial performance, alongside conducting experimental research that has implications for both practitioners and academics.

Research Interests

Customer Relationship Management Customer Lifetime Value Customer Product Return Behavior Marketing Metrics Field Experiments

Experience

Associate Professor

2010-01-01 — Present

Pennsylvania State University • University Park, Pennsylvania, USA

Involved in teaching and research in the field of marketing, specializing in customer relationship management.

Courses

MKTG 813 – Customer Acquisition and Retention BA 560 – Applied Business Research BA 800 – Marketing Management IST 494H – Honors Thesis Research BA 815 – Business Statistics MKTG 571 – Marketing Strategy MKTG 556 – Marketing Management MKTG 596 – Individual Studies MKTG 428 – Advanced Sales Management BA 597 – Special Topics

Requirements for Pennsylvania State University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Writing
Required:24
Speaking
Required:23
Total
Required:100
IELTS
Writing
Required:7
Speaking
Required:7
Overall
Required:7
GRE General
Prerequisites
Master's degree in related field for PhD Baccalaureate degree from accredited institution
Application Checklist
  • Three letters of recommendation
  • Statement of Purpose
  • Writing Sample
  • Official Transcripts
  • Resume/CV
Specialization Notes

GRE scores are highly recommended but not strictly required for Applied Linguistics.