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John Potter is a Professor of Media Education at University College London, based in the UCL Knowledge Lab. He leads the ReMAP research centre, which focuses on researching Media Arts Play. His work encompasses areas such as media education, new literacies, and the evolving nature of teaching and learning in a digital media culture. He utilizes participatory and ethnographic multimodal research methods to investigate children and young people's interactions with media. He has participated in various research projects, including the ESRC-funded Play Observatory, which studies children's play during the pandemic, and is a co-investigator in the EPSRC-funded Playing Archive project that explores contemporary children's games. Moreover, Potter serves as co-director of the Opie Childhoods Play Project, which is funded by the British Academy. He has worked with cultural organizations like the British Film Institute and is involved in several educational committees. His previous experience includes teaching in primary schools and working as an education advisor. He frequently collaborates with international academic colleagues and is a co-editor for the journal Learning, Media, and Technology.