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John Serences is a Professor and Chair at the University of California, San Diego, in the Department of Psychology. His research focuses on understanding how behavioral goals and attentional factors influence perception, memory, and decision-making. He employs an integrative approach that combines psychophysics, computational modeling, EEG, and fMRI to explore these complex issues rigorously. Over the years, his scholarly contributions have significantly advanced our knowledge in these areas, offering insights into how cognitive processes can be optimized for better outcomes. Serences has authored several notable publications that delve into topics such as visual short-term memory and the neural mechanisms that support selective attention. His work is characterized by a commitment to uncovering the underlying principles of perceptual and cognitive functions, which has garnered recognition in the field of psychology. The contributions made by Serences are not only of academic significance but also have practical implications for various applications in cognitive science.
Administered by the Scripps Institution of Oceanography. Curricular groups include Climate-Ocean-Atmosphere (COAP), Geosciences (GEO), and Ocean Biosciences (OBP).