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Juan Wang is an Associate Professor in the Department of Marketing and Consumer Studies at the University of Guelph. He obtained his Ph.D. from the Ivey Business School at the University of Western Ontario, Canada. His research stream focuses on how consumers learn to evaluate new products and experiences, consumer information processing, and consumer-brand relationships. Juan's work has been published in prestigious journals such as the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and the Review of Marketing Research, with invited revisions in the Journal of Consumer Research. Before joining the University of Guelph, Juan served as an Assistant Professor at the University of Ontario Institute of Technology. Prior to embarking on his Ph.D. journey, he spent several years in the banking industry, which has informed his academic interests in consumer behavior and marketing strategy.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).