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Professor Edell's primary research areas include advertising and consumer emotions. She has examined numerous issues surrounding the question, "What makes effective marketing communication?" Her work addresses this question by examining the structural components of communication content. Her research explores the emotions elicited by communication and the impact of these emotions on beliefs, attitudes, and behavioral intentions. Current research extends her findings by examining the effects of single communications and the beliefs formed from emotions experienced during exposure to communication, as well as the impacts of these effects on subsequent communications over time, brands, choice decisions, and consumption experiences. Her publications include the book, 'Emotion Advertising: Theoretical and Practical Explorations,' along with numerous papers in leading academic journals. Examples of her work include research published in the Journal of Consumer Psychology and the Journal of Consumer Research. Professor Edell has served on editorial boards for several journals and has taught various courses in marketing and communications.
Duke University: Fuqua School of Business • Durham, NC
Teaching and conducting research in marketing, focusing on advertising and consumer emotions.
Department of Biomedical Engineering (MS program)