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Professor Dr. Karim Sidaoui

Assistant Professor

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Biography

Karim Sidaoui is an Assistant Professor at the Nijmegen School of Management, Radboud University in the Netherlands. He received his PhD from the Alliance Manchester Business School, University of Manchester, UK, focusing on developing an understanding of customer experience using data-driven artificial intelligence in service marketing. His research interests include the utilization of conversational agents like chatbots that leverage generative artificial intelligence technology to enhance customer experiences. He seeks to help restore the human touch in interactions between firms and their customers amid an increasingly digital landscape. His recent publications have appeared in journals such as the Journal of Service Research, Journal of Business Research, and Journal of Service Management. Additionally, he is involved in numerous professional organizations, serving as an ISSIP ambassador and technology advisor for the American Marketing Association's Service Special Interest Group (ServSig). Aside from his academic career, Karim has over eight years of extensive international industry experience in software development and retail distribution, contributing to his comprehensive understanding of digital marketing and data-driven analytics.

Research Interests

Artificial Intelligence Customer Experience Data-driven Methods Conversational Agents Chatbots Service Research

Experience

Assistant Professor

— Present

Radboud University • Nijmegen

Teaching and researching in the field of Marketing, focusing on the application of AI and conversational agents to enhance customer experiences.

Awards

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Distinguished Achievement Award

Requirements for Radboud University

Master Program

Requirements

GPA Requirement
Required:3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:5
Reading
Required:4.5
Writing
Required:4.5
Speaking
Required:4.5
Total
Required:100
PTE
Listening
Required:61
Reading
Required:61
Writing
Required:61
Speaking
Required:61
Overall
Required:67

Prerequisites

Bachelor's degree in relevant field (Linguistics, Communication, or related) Bachelor's thesis grade of at least 8.0/10 (US 3.5+ equivalent)

Application Checklist

  • Passport or ID
  • Official Bachelor's degree certificate (or proof of graduation)
  • Academic transcript of records
  • Description of grading scale
  • Personal statement/Motivation letter
  • CV/Resume
  • Course list/Course descriptions
  • Research proposal or Bachelor thesis

Specialization Notes

Applies to Research Master's in Linguistics and Communication Sciences (Centre for Language Studies/Department of Language and Communication).