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Karim Sidaoui is an Assistant Professor at the Nijmegen School of Management, Radboud University in the Netherlands. He received his PhD from the Alliance Manchester Business School, University of Manchester, UK, focusing on developing an understanding of customer experience using data-driven artificial intelligence in service marketing. His research interests include the utilization of conversational agents like chatbots that leverage generative artificial intelligence technology to enhance customer experiences. He seeks to help restore the human touch in interactions between firms and their customers amid an increasingly digital landscape. His recent publications have appeared in journals such as the Journal of Service Research, Journal of Business Research, and Journal of Service Management. Additionally, he is involved in numerous professional organizations, serving as an ISSIP ambassador and technology advisor for the American Marketing Association's Service Special Interest Group (ServSig). Aside from his academic career, Karim has over eight years of extensive international industry experience in software development and retail distribution, contributing to his comprehensive understanding of digital marketing and data-driven analytics.
Radboud University • Nijmegen
Teaching and researching in the field of Marketing, focusing on the application of AI and conversational agents to enhance customer experiences.
Applies to Research Master's in Linguistics and Communication Sciences (Centre for Language Studies/Department of Language and Communication).