Professor Dr. Kathrynn Pounders

Biography

Kathrynn Pounders is an Associate Professor at the Stan Richards School of Advertising and Public Relations within the Moody College of Communication at the University of Texas at Austin. Her research centers on consumer behavior, particularly in domains of persuasion and consumer well-being. She investigates how emotions, motivation, and identity interact to influence consumer attitudes, beliefs, and behaviors. Her work also explores the psychological factors affecting information processing in media, marketing, and messaging. Additionally, Pounders delves into issues of gender, identity, and branding. She has published extensively in leading academic journals in the field, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, and Psychology & Marketing. In her teaching, she covers topics such as Advertising Law & Ethics and offers undergraduate and graduate courses focused on consumer behavior and health communication.

Research Interests

Courses