Dr. Kersi Antia

Biography

Kersi Antia is a Professor of Marketing at the Ivey Business School, Western University, Canada. His research focuses on governance and inter-organizational relationships, including franchising, distribution channel relationships, and strategic alliances. He has been involved in digital marketing initiatives and business-to-business (B2B) relationships and has served as an expert witness on distribution channels and inter-organizational relationship-related issues in Asia and Canada. Professor Antia has designed and delivered executive education courses primarily for the medical devices and healthcare sectors. Currently, he studies the impact of bankrupt buyer firms’ reorganization efforts on buyer-supplier interactions. He engages in research planning, execution, and assessment of digital marketing efforts, evaluating how geographic Information System (GIS)-informed location choices affect retail outlet performance and survival. His work has been published in various journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Management Information Systems, MIT Sloan Management Review, Strategic Management Journal, and Marketing Letters. Professor Antia holds a Ph.D. in Marketing from the University of Southern California and has served on the editorial review boards of several marketing journals.

Research Interests