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Kirsten Cowan is a Senior Lecturer at the University of Edinburgh Business School specializing in Marketing. She joined the institution in November 2018, bringing experience from her previous role as an Assistant Professor at NEOMA Business School in France from 2015 to 2018. Kirsten earned her PhD in Marketing from the University of North Texas, where she developed expertise in quantitative consumer research. Her research predominantly explores consumer-based phenomena with a focus on immersive technologies, examining how consumers make judgments and decisions in consumer-brand interactions through digital immersive channels. A member of several academic societies including the Academy of Marketing Science and the Society for Consumer Psychology, she has published extensively, with 20 articles in leading journals such as the Journal of Retailing and the European Journal of Marketing. Kirsten also serves as an Associate Editor for the Journal of Advertising Research and is involved in the editorial review board for the Journal of Business Research. She is currently teaching an honours-level course on Interactive Retailing and supervising several PhD students, actively seeking applicants for future research opportunities in her field.
University of Edinburgh Business School • Edinburgh, United Kingdom
Joined the Business School as a Senior Lecturer in Marketing.
NEOMA Business School • France
Served as an Assistant Professor of Marketing.
Department of Marketing