Dr. Kyriakos Riskos

Assistant Professor

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Biography

Kyriakos Riskos is an Assistant Professor in the Department of Media and Communication at the Erasmus School of History, Culture and Communication (ESHCC) at Erasmus University Rotterdam, Netherlands. His research primarily focuses on the intersection of branding and consumer behavior, specifically consumer brand engagement, media branding, and the role of entertainment in digital consumer experiences within the attention economy. His work has been published in peer-reviewed journals and presented at international media marketing conferences. He has received recognition, including the 'Early Career Researchers Award' from the European Media Management Association for his contributions to understanding consumer behavior and brand loyalty.

Research Interests

Branding Consumer Behavior Consumer Brand Engagement Media Branding Digital Consumer Experience Attention Economy

Courses

Consumer Behaviour Brand Loyalty Consulting Challenge Engaging Consumers: Strategic Practices

Requirements for Erasmus University Rotterdam

Master Program
Requirements
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:6.5
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:22
Speaking
Required:22
Total
Required:91
Prerequisites
Bachelor degree in Econometrics, Mathematics, Statistics or Industrial Engineering Advanced Mathematics (Calculus, Linear Algebra) Applied Statistics Econometrics and Time-series analysis
Application Checklist
  • Bachelor diploma or graduation statement
  • Official academic transcript
  • Curriculum Vitae
  • Proof of English proficiency
  • Course descriptions for Mathematics prerequisites
Specialization Notes

Department of Econometrics / MSc Econometrics and Management Science.