Dr. Laura Illia Manzan

Biography

Laura Illia obtained her PhD in Communication from the Università della Svizzera Italiana. She has worked as a postdoctoral researcher at the University of Cambridge and the London School of Economics and Political Science, where she lectured from 2006 to 2008. From 2008 to 2019, Laura Illia served as a professor at IE University in Madrid, where she directed a Master’s program in Corporate Marketing Communication. Her research focuses on how discourses and narratives contribute to the understanding of business, particularly in relation to legitimacy, corporate reputation, and social responsibility. She applies new digital methods and machine learning to analyze large datasets and understands how organizations use new media to engage with stakeholders. Her works have been published in prominent journals such as the MIT Sloan Management Review, Journal of Business Ethics, British Journal of Management, Journal of Management Inquiry, Business and Society, and Journal of Business Research. Over her academic career, Laura Illia has won numerous grants, including a post-doctoral fellowship from the Swiss National Science Foundation, research grants from IABC in the US, regional grants in Spain, and private grants from the UniCredit Universities Foundation in Italy and BBVA Foundation in Spain.

Research Interests