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Lianne Foti is an Associate Professor at the Gordon S. Lang School of Business and Economics, University of Guelph, cross-appointed to the School of Hospitality, Food & Tourism Management. She holds an MBA from EDHEC Business School in France and a Doctorate from the University of Bradford in the UK. Lianne’s research centers around consumer behavior in values-driven marketplaces, focusing on how individuals interpret signals of ethics, identity, trust, and innovation across various product and service categories. Her work examines themes such as sustainability, food integrity, sport fandom, digital branding, and virtual endorsements, emphasizing how contextual cues influence perceptions and purchase decisions. Lianne has contributed to many prestigious journals, including the Journal of Business Research and the European Journal of Marketing. Her extensive publication record and involvement in academic conferences highlight her commitment to advancing knowledge in her field. Lianne has advocated for ethical engagement in marketing, connecting multiple disciplines like marketing, hospitality, sport, and consumer psychology to better inform scholarship and practices within industry and policy-making. She actively supervises MSc and PhD students in areas related to consumer behavior and marketing management.
University of Guelph • Guelph, ON, Canada
Teaching and conducting research in the areas of consumer behavior and marketing.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).