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Ljubomir Pupovac is a Senior Lecturer in Marketing at the University of New South Wales, Australia. He received his Ph.D. in Business Administration from the University of Technology Sydney in 2019, with his thesis entitled "Can Recalls Painless? Impact Product Recalls Recalling Firm Suppliers: New Findings Automotive Industry." His efforts in research earned him a doctoral award from the Institute for the Study of Business Markets (ISBM). His research primarily focuses on the impact of strategic marketing decisions on firm performance. In addition to studies on product recalls, he is currently involved in projects examining strategic marketing domains, including customer concentration impacts on firm performance, the effects of diversification on firm performance, and how the disclosure of customer information influences investors' risk perception. His articles have appeared in the Journal of the Academy of Marketing Science and the European Journal of Marketing.
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