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Luca Cascio Rizzo studies how language, voice, and body movement shape communication and human behavior. He investigates these topics using a multimethod approach, combining automated text, visual, and audio analysis with field-controlled experiments. His research has been published in leading academic journals, including the Journal of Consumer Research and the Journal of Marketing Research, and has been featured in popular press outlets such as Harvard Business Review and Fast Company. In 2024, Luca received the Rising Star Award from the American Marketing Association for his notable contributions to the field. His research particularly focuses on consumer behavior, the influence of communication methods, and the applications of natural language processing in marketing. By exploring how purposeful hand gestures can impact perceptions of competence and persuasiveness, he aims to deepen the understanding of nonverbal communication and its implications in marketing strategies.
USC Marshall School of Business • Los Angeles
Teaching courses in marketing and conducting research on communication and consumer behavior.
GRE is NOT required for Master's applicants for 2025-2026.