Generate a tailored SOP for Dr. Manjunath Padigar. Improve your application with a focused, well-structured draft.
Manjunath Padigar's research focuses on the adaptive strategies of firms that are impacted by market disparities, such as emerging technologies and changes in the competitive landscape. His work takes a practice-driven, phenomenon-based approach to advance theoretical understanding while providing practical guidance for managers on how to navigate external changes and create value for key stakeholders. Padigar's primary research interests include technology adoption and new product innovation, but he also explores strategic alliances, mergers and acquisitions, and political activism. His research is interdisciplinary, bridging fields such as marketing, finance, management, operations, and information systems, using methodologies that include event studies, econometric modeling, and surveys. He has published in top-tier journals such as the Journal of Academy of Marketing Science and the Journal of Business Research. Before joining academia, Padigar spent 12 years in the technology services industry, where he held various roles in technology consulting and sales management. His extensive industry experience informs his research, particularly his focus on technology adoption and innovation.
Macquarie University • Sydney, Australia
Lecturer focused on marketing strategy and technology adoption.
Applied to Department of Business (MBA Program).