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Marija Banovic is an Associate Professor at Aarhus University in the Department of Management. She holds a PhD in Agricultural Engineering from the University of Lisbon and a Master's degree in Agricultural Economics from the University of Belgrade. Her research focuses on consumer behavior and food marketing, particularly in relation to consumer acceptance of new foods and the interaction between food and health. She has actively participated in numerous research projects aimed at understanding consumer insights, preferences, and decision-making processes regarding food products. Banovic has contributed significantly to the fields of sustainability, innovation in food products, and market-oriented strategies in product development. She also engages in teaching Economic Psychology and Research Methods at the university, where she shares her expertise in understanding consumer choices and behaviors relevant to food security and sustainable agriculture.
Aarhus University • Aarhus, Denmark
Teaching and research in the areas of consumer behavior and food marketing.
Department of Computer Science offers tracks in Software Efficiency, Cryptography, and Data Science.