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Mark Colgate serves as a professor and Academic Director of the Custom MBA program at the University of Victoria's Gustavson School of Business. With a background in customer service and sports coaching, Colgate integrates innovative teaching methodologies into his curriculum. His research focuses on service excellence and financial services marketing, contributing to esteemed journals, including the Sloan Management Review and the Journal of Service Research. Through his work, Colgate aims to enhance the understanding of service dynamics and provide impactful frameworks for delivering unforgettable customer experiences. His extensive teaching portfolio includes courses in marketing management and service marketing at various academic levels. Since joining UVic in 2002, he has also consulted for major organizations like TELUS and Toyota, enriching his approach to academia with real-world insights. Colgate's teaching excellence has been recognized through several awards, including the UVic Harry Hickman Award in 2013. His passion for mentorship and commitment to cultivating a positive educational environment continues to inspire students and faculty alike.
Department: Department of Computer Science. GRE is highly recommended for international students.