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Mark Kennedy leads the Data Science Institute (DSI) at Imperial College London, where he teaches Ph.D., Master's, and Executive courses in the Business School. His research focuses on how innovations diffuse and become social facts in everyday life. He explores how people encounter unfamiliar innovations and the implicit questions they ask regarding their validity. His research spans multiple fields, including computing, science, business, and law, analyzing innovations such as workstations, generative AI, online ad exchanges, and the evolution of antitrust law. Kennedy employs both quantitative and qualitative methods, including text network analysis, to investigate collective reactions to emerging social realities. His work has been published in prestigious journals like the Academy of Management Journal and Organization Science. Currently, he is engaged in projects examining the evolution of AI's impact on work and society, the role of cultural and legal precedents in diffusion, and methods for understanding task interdependencies in job descriptions.
Specialisms available in Materials for the Energy Transition or Theory and Simulation of Materials.