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Markus Meierer is an Assistant Professor at the Geneva School of Economics and Management. He received his Ph.D. in Business Economics from Trier University, Germany, and later served as Senior Associate Chair in Marketing and Market Research at the University of Zurich. His research work primarily focuses on bridging marketing, statistics, network computational linguistics, and computer science to enhance the understanding of customer purchase behavior. His findings have been published in leading journals such as 'Marketing Science' and he was awarded the 'Rigor Relevance Research Award' by the Swiss Academy of Marketing Science. With a rich background in analyzing customer dynamics, Meierer has presented numerous papers at prominent academic conferences and authored various publications, reflecting his expertise in Customer Relationship Management, Marketing Analytics, and Machine Learning. Furthermore, he actively engages in teaching Marketing Management at both executive and undergraduate levels, focusing on applied programming in R and Python.
University of Geneva • Geneva, Switzerland
Teaching and conducting research in management, focusing on topics such as marketing and customer analytics.
Includes Department of Management, Finance, Economics, and Statistics programs. GMAT is strongly encouraged but not mandatory for most GSEM masters.