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Marnik G. Dekimpe holds a Ph.D. from the University of California, Los Angeles and is a Research Professor of Marketing at Tilburg University in the Netherlands. He previously served as a Professor of Marketing at KU Leuven in Belgium. His research primarily focuses on topics such as recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. His extensive academic background is reflected in his active contributions to the field, including a detailed research profile that illustrates his academic pursuits and long-standing commitment to marketing research.
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