Short And Long Run Marketing Mix Effects Professors in Global

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Marnik Dekimpe
Tilburg University Netherlands
short- and long-run marketing-mix effects
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Maarten Gijsenberg
University of Groningen Netherlands
marketing mix effectiveness
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Naufel Vilcassim
London School of Economics and Political Science United Kingdom
marketing mix
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Naufel Vilcassim
London School of Economics and Political Science United Kingdom
marketing mix
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Harald Van Heerde
University of New South Wales Australia
marketing mix
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Han Chen
Monash University Australia
marketing mix
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Tanya Barzotti
University of Guelph Canada
marketing mix
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Bernadette Van Ewijk
University of Amsterdam Netherlands
marketing-mix strategies
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Keryn Pasch
University of Texas at Austin United States of America
marketing influence
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Gary Wilcox
University of Texas at Austin United States of America
media mix marketing models
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Jesper Strömbäck
University of Gothenburg Sweden
media campaign effects
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