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Marta Serra-Garcia is an Associate Professor at the Rady School of Management, University of California, San Diego. Her research focuses on behavioral and experimental economics, particularly how information transmission shapes societal behaviors such as moral decision-making and trust in public policy. She has published extensively in leading academic journals, including the American Economic Review and Management Science. Her work explores how people adopt new technologies and how artificial intelligence influences decision-making. Serra-Garcia's contributions to research and teaching have been recognized, including being named one of Poets & Quants' 'Best 40 Under 40 MBA Professors'. She received the Executive MBA Teaching Award for her excellence in instruction and mentorship. Her selected publications cover topics ranging from deception detection in humans using algorithmic feedback to incentives for COVID-19 vaccine intentions, reflecting her diverse interests and expertise in the implications of human behavior within economic frameworks.
Rady School of Management, University of California, San Diego • La Jolla, CA
Teaching and conducting research in behavioral and experimental economics.
Administered by the Scripps Institution of Oceanography. Curricular groups include Climate-Ocean-Atmosphere (COAP), Geosciences (GEO), and Ocean Biosciences (OBP).