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Matthew Sinnicks is an Associate Professor specializing in Human Resource Management and Organisational Behaviour at the University of Southampton. His primary research interests lie in the intersection of business ethics, virtue ethics, and morality in business organizations. Matthew's current academic endeavors focus on the ethical quality of work, examining how moral principles can be effectively integrated within corporate culture. Prior to his position at Southampton, he held academic roles at the University of Reading, University of York, and Northumbria University, where he developed a diverse curriculum that encompasses business ethics, management leadership, and organisational behaviour. Matthew is actively engaged in the academic community, serving as a guest editor for the Journal of Business Ethics and speaking at conferences on topics related to therapeutic cultures. He encourages prospective PhD students to apply to his research group, which investigates professional ethics in various sectors, including sport and competitive ethics, through the lens of Alasdair MacIntyre's critical theory. Matthew's work aims to bridge the gap between theoretical concepts and practical applications in organizational settings.