Dr. Maureen Bourassa

Associate Professor

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Biography

Maureen Bourassa is an Associate Professor of Marketing at the Edwards School of Business, University of Saskatchewan. Her research primarily focuses on understanding the concept of respect within various marketplace contexts and how organizations can effectively convey this respect. Bourassa's work delves into stakeholder engagement, examining how socially responsible organizations engage stakeholders and identifying barriers to overcoming adversarial stakeholder engagement. She has published her research in prominent journals such as the European Journal of Marketing and the Journal of Public Policy & Marketing. In addition to her research, Bourassa teaches various marketing courses including 'Marketing Organizational Decision-Making' and 'Marketing Strategy.' Through her academic contributions, she addresses critical aspects of customer satisfaction and the dynamics of buyer/seller relationships, making significant strides in the field of marketing.

Research Interests

Courses

MBA 819 (Marketing Organizational Decision-Making) Comm 357 (Marketing Strategy) Comm 204 (Introduction to Marketing) Comm 498 (Research-Based Strategy & Decision-Making)

Requirements for University of Saskatchewan

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:19
Reading
Required:19
Writing
Required:19
Speaking
Required:19
Total
Required:86
Duolingo
Overall Score
Required:120
Overall
Required:120
Prerequisites
Four-year undergraduate degree in a relevant discipline
Application Checklist
  • Official transcripts
  • Letters of recommendation
  • Statement of intent
  • CV/Resume
Specialization Notes

Standard university-wide graduate requirements apply to most arts and science departments unless otherwise specified by the program.