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Maureen Bourassa is an Associate Professor of Marketing at the Edwards School of Business, University of Saskatchewan. Her research primarily focuses on understanding the concept of respect within various marketplace contexts and how organizations can effectively convey this respect. Bourassa's work delves into stakeholder engagement, examining how socially responsible organizations engage stakeholders and identifying barriers to overcoming adversarial stakeholder engagement. She has published her research in prominent journals such as the European Journal of Marketing and the Journal of Public Policy & Marketing. In addition to her research, Bourassa teaches various marketing courses including 'Marketing Organizational Decision-Making' and 'Marketing Strategy.' Through her academic contributions, she addresses critical aspects of customer satisfaction and the dynamics of buyer/seller relationships, making significant strides in the field of marketing.
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