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Mi Zhou is an Assistant Professor in the Accounting Information Systems Division at the UBC Sauder School of Business with a focus on the intersection of digital markets and learning. She holds a Bachelor's degree from Beijing University of Posts and Telecommunications, a Master's degree from Tsinghua University, and a PhD in Information Systems from Carnegie Mellon University. Dr. Zhou has published extensively in areas related to consumer behavior, particularly regarding how digital environments influence purchasing decisions. Her research includes notable contributions to the understanding of email advertising and its impact on multichannel sales, as well as the use of machine learning for analyzing consumer behavior in online educational contexts. Shifting traditional concepts, her work demonstrates how digital tactics can enhance learning experiences. She actively teaches courses on Business Programming Analytics and Management Information Systems at both Bachelor and PhD levels, shaping future leaders in the field of information systems.
Offers course-only and thesis routes. Focus areas include philosophy of science, mind, ethics, and Asian philosophy.