Dr. Michael Guolla

Biography

Michael Guolla is an assistant professor at the Telfer School of Management, University of Ottawa. He completed his Ph.D. in Business Administration with a concentration in Marketing from the University of Michigan (Ann Arbor) and holds an Honours Business Administration degree from the Richard Ivey School of Business at the University of Western Ontario. His research primarily focuses on customer satisfaction, innovation, and marketing strategy within the field of business marketing. Guolla has published articles in various academic journals, presented at scholarly conferences, and contributed to management journals. His recent notable scholarly work includes the publication of 'Advertising Promotion: Integrated Marketing Communications Perspective, Sixth Canadian Edition', along with its French version. His expertise positions him as an influential figure in the study of marketing and customer engagement strategies.

Research Interests