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Michael’s research focuses on professional service firms (PSFs), especially internationalisation and innovation regulation. Professional services play an increasingly significant role in the business sector, serving as a lubricant for business transactions and government activities. He emphasises the 'servitisation' of manufactured goods and the rise of 'hybrid' organisations that merge experts from various disciplines. This focus helps address challenges faced by 21st century organisations, particularly in the areas of global law, consulting, and reinsurance. Michael employs innovative qualitative methodologies, such as video and team ethnography, to capture the nuanced details of professional work. His noteworthy 'fly on the wall' study of reinsurance trading in Lloyd’s of London exemplifies his approach. His research contributes to institutional and practice theories within the realm of professional services. Michael's work has been published in top academic journals and has received accolades for its significance in management practices, including the 2012 Article Award from the Academy of Management Journal. Engaging with both academic and practitioner audiences, he has tailored reports and workshops for various sectors, including legal, consulting, and healthcare. He teaches modules on strategic management and innovation at both undergraduate and executive levels, emphasising applied learning and critical thinking among students.