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Mirella Kleijnen is a Full Professor in Customer Experience Management at the Vrije Universiteit Amsterdam’s School of Business and Economics. She serves as the Vice Dean of Education and has taken on the role of Co-Editor-in-Chief for the Journal of Business Research. Her research spans a wide variety of business decision contexts, with a focus on developing insights that bridge theory and practice. Mirella obtained her PhD from the School of Business and Economics at Maastricht University and has published extensively in leading marketing journals. She was recognized as the Insights Scientist of the Year in 2022, honoring her contributions to customer experience management in the digital age. Her current research interests include customer experience management, innovation adoption versus resistance, digital marketing, and health marketing. Besides her research contributions, she is heavily involved in curriculum innovation at her university and regularly conducts workshops for PhD students on topics related to publication processes and academic reviews. Mirella has received several grants for her projects and is recognized for her significant contributions to the academic community.
Vrije Universiteit Amsterdam • Amsterdam
Teaching and researching in the field of Customer Experience Management.
Administered under the Department of Clinical Psychology for Master's in Clinical and Developmental Psychopathology.