Professor Dr. Monica Mendini

Biography

Monica Mendini is a Lecturer in the master's course Orthodox Critical Perspectives on Marketing at the Università della Svizzera italiana (USI). She also works as a Lecturer-researcher at the University of Applied Sciences and Arts of Southern Switzerland (SUPSI). Previously, she contributed to the Institute of Marketing and Communication Management at USI. Mendini has gained valuable experience in marketing communication within prestigious companies, including Miele, CNH Industrial, and SRI Management Consulting. She obtained her Ph.D. in Communication Sciences, focusing on Marketing at USI, which was financed by the Swiss National Foundation, allowing her to spend time abroad at San Diego State University, California. Her research interests lie in the fields of branding, cause marketing, and consumer well-being, with a particular emphasis on the relationships between consumers and brands.

Research Interests