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Nataliia Laba is a Casual Academic at the University of New South Wales, specializing in Business Communications within the School of the Arts and Media. She is also a PhD Candidate focusing her research on communication design and multimodality. Her academic background includes a Master of Philology with Honors and a Bachelor’s degree in English Language and Literature. Nataliia employs a discourse-analytic approach driven by social semiotics to investigate how Australian universities establish and convey their brand through multimodal practices. She has been an active member of the UNSW Academic Board and the University Research Committee since 2019, reflecting her commitment to academic governance and research initiatives at the university.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.