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Nitika Garg is a consumer behavior researcher at the UNSW Sydney Business School, with primary research interests focusing on the influence of emotions on consumer judgment, decision making, and choice consumption. She examines how discrete emotional states such as anger, happiness, and sadness impact various aspects of consumer behavior. Given rising concerns about obesity, Garg studies food consumption and the factors that influence emotions within this context. Her research further explores implications of these emotional effects on stakeholders including managers, public policy officials, and consumers, and tests strategies to mitigate the negative influence of emotions on consumer behavior.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.