Professor Dr. Noah Goldstein

Biography

Noah Goldstein is a professor at UCLA Anderson School of Management with joint appointments at the UCLA Department of Psychology and the David Geffen School of Medicine. He holds the Ho-Su Wu Chair in Management and serves as the Department Chair. Goldstein's research focuses on the factors that influence people's behavior changes across various contexts, including management, marketing, and health. He has received research fellowships and grants from prestigious organizations such as the National Science Foundation and the National Institutes of Health. Goldstein is an expert in persuasion and teaches courses on how to apply psychological principles in a professional setting to become effective influencers. His notable publications include '50 Scientifically Proven Ways to Be Persuasive' and 'The Small BIG,' both reflecting extensive research in the field of persuasion. Through his teachings, Goldstein aims to equip MBA students with a deep understanding of the underlying factors that make persuasion strategies effective in their professional and personal lives.

Research Interests

Awards