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Nükhet Taylor is an Assistant Professor at the Ted Rogers School of Management at Toronto Metropolitan University. Her research primarily focuses on how marketing practices can influence consumption behaviors to enhance consumer well-being. She analyzes various factors that play a role in consumer well-being and advocates for healthy food consumption choices, helping consumers to navigate potential risks in their environment. Her work holds significant implications for public policymakers, businesses, and marketing professionals striving to adopt responsible and consumer-centered marketing strategies. Nükhet has published several articles in refereed journals, contributing valuable insights to the discipline of consumer psychology, particularly in the context of food consumption and digital marketing.
Department of Chemical Engineering