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Pankaj Aggarwal is a Professor in the Marketing Department of Management at the University of Toronto-Scarborough, with a cross-appointment in the Marketing area at Rotman. He serves as the Associate Chair of the Department of Management at the University of Toronto-Scarborough. Pankaj earned his PhD from the University of Chicago and focuses his research on the metaphor of brands-as-people, exploring consumer behavior in the context of consumer-brand relationships and the broader phenomenon of anthropomorphism. His work has been published in premier journals, including the Journal of Consumer Research, Psychological Science, and Journal of Marketing Research, and he is recognized among the pre-eminent scholars in Consumer Behavior, ranking 1st in Canada, and 4th among non-US schools, based on his recent publications. He also teaches a variety of courses across all levels of students, from Principles of Marketing for undergraduates to Seminars in Consumer Psychology for PhD students. Additionally, Pankaj is actively involved in editorial roles for various academic journals, including serving as an Associate Editor for the Journal of Consumer Research and Co-editor for the Journal of the Association for Consumer Research.
Department of Sociology