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Paul Harrigan is a Professor of Marketing at the University of Western Australia. He has a PhD from Ulster University focused on technological innovation in marketing, specifically e-CRM for Irish SMEs. His research expertise lies in digital marketing, utilizing big data to understand customer engagement. His work addresses a spectrum of issues including branding, misinformation, polarization, and the role of influencers. Paul has published over 60 articles in international journals and has presented at 50 international conferences. In addition to his research, he teaches digital marketing and has coordinated courses at undergraduate and postgraduate levels. He has also served as Deputy Dean of the Business School at UWA and was previously the head of the Marketing department. He is known for his involvement in several professional bodies and conferences, including ANZMAC, where he has held leadership roles. Paul continues to contribute to academic service through committee work and has also acted as an external assessor for funding bodies like the Australian Research Council.
University of Western Australia • Perth, Australia
Teaching and research in marketing, focusing on digital marketing and customer engagement.
IESEG School of Management • Lille, France
Adjunct faculty position focusing on marketing education and research.
University of Southampton • Southampton, UK
Taught various marketing courses and conducted research in consumer behavior.
Requirements are standardized across the Graduate School for most Master by Coursework programs at UWA.